Everyone I know in a farming or food-related business is struggling in some capacity right now. Whether it’s losing sales, burnout, not understanding tech, inflationary economics, or something else—everyone is feeling it.
I recently had the pleasure of a conversation with someone I admire greatly for her work in coaching intentionally small, values-based businesses and entrepreneurs.
Yes, I’m a writer here, but I also run my two small, values-based businesses, including working with farmers and food businesses to optimize their marketing and messaging for their intended audience.
’s advice over the years has helped me tremendously. Her approach to business and life shifted in her 20s when tragedy struck.Where previously, she brought her strong type-A tendencies to her work and business ventures, she awoke to a new approach—a values-led approach.
In this fascinating interview, Tanya shares her story, and some strong tips for anyone in business….or wanting to create a grounded life.
We discuss the importance of certain skills and techniques especially in the food and farm-facing businesses that so many passionate people are called to.
What do you think? Is a values-led business important to you?
Do you notice anything from this interview that you would implement in your business or life?
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